Create A Customer Avatar

The problem with my idea is that it is available to everyone because of its tailor made characteristic that is easily customizable for every person who seeks insurance. However, there is always a certain customer the aspect of life insurance appeals too. 

Now to be more descriptive, my ideal customer would be someone in a good financial position with dependents on the salary. This would be a man with a family, whose salary is extremely important in keeping the household maintained. With this aspect he needs to be prepared for anything that could happen to him in the financial aspect. This would include death, injury, or any unforeseen tragedy that could happen that would damage the household and make them change their lifestyle.

"Mid 40s Man who supports a household of dependents"

- His hobbies include fishing, cooking, watching sports, and playing sports with their children

- He would drive a nice car like either a truck of the year or a a suburban dad vehicle like ford, dodge, or lexus. (Black, white, or silver)
- He likes to watch the history of the USA, World Wars and the local news.
- He loves to spend time with his kids and do things that please them
- Hes very comfortable with his finances and loves to reward himself with luxuries.
- He has a boat and goes fishing at least twice a week with friends.
- A tiny bit overweight but gives himself the dad bod. 

As far as us having anything in common not really mainly because of the age difference and stages in your life. But i think having many things in common is the fact that you can relate to their needs and understand the desires the consumer has.