Who: Through my interviews I realized that although people have common factors that should bring them together to create the market for this service, people will always fall outside the boundary. People will always rely on the government and social security for their future. The 'American Dream' has fashioned peoples sense of thinking into one that relied on the government for their future of health causes and their future as a whole. I interviewed two millennials who were both in the same stage in their life. One of them obviously so hard headed in her political views on governmental aid, she completely denied the facts about social security and the horrible connotations faced with 401ks that people don't feel the need toss till later date. The other millennial was focused on her independent future and any tragedy that could happen at any moment. Clearly they were the same type of person, but have different ideologies on life.
What: With many interviewees I realized this stretched farther along than just ideas and what not. The need I have identified is mostly monetary and planned for the future. However, some have different priorities and would rather focus their assets into going out, paying for more expensive cars, better lifestyles, and different things that wouldn't allow them to get life insurance that would ultimately benefit them.
Why: I believe the reason people are outside of the boundary is because they do believe in something different. When it comes to money and having to pay a monthly premium or a one time premium that is a large compromise, people would rather scare away unless they believe in extremely hard.
Inside the boundary:
Who: Any Age range of people who believe in the need to protect their future from fiscal torment, death, or horrible tragedy that would affect them for the rest of their life.
What: The need is an insurance policy that is customized to help people who are in risk financially. By being at risk financially, it means to not have a stable plan for the unpredictable future.
Why: The need exists because of people being in denial of their mortality. People do not feel that any given moment something tragic could happen to them, and financially they are not prepared for the high costs it comes with.
Outside the Boundary:
Who is not: People with the ideology that government will provide for them and they do noted to worry about their future because they are so young. As well as those who believe they have enough money saved up without having to opt in for a life insurance plan that could secure the for the res of their life.
What: The need is not a savings plan designed to put money away for a while. It is not a social security plan or a 401k designed to put a certain portion of their paycheck in.
Alternative Explanations: People believe social security is able enough to help them in the future and they can rely on their own saving methods to protect them from catastrophic events.
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